Case Study: Emblem Cranberry achieves successful U.S. market expansion with Altios

Emblem Cranberry signs 2 U.S. market contracts with Altios

Emblem Cranberry, a Quebec-based company specializing in cranberries and frozen wild blueberries, faced the challenge of expanding its market share and product diversification in the highly competitive U.S. market. They lacked crucial information on key players and market conditions. With the support of the Agri-Food Export Group’s ZENiTH program, they engaged vendor Altios to help overcome these obstacles.

Altios conducted a detailed market study to identify opportunities and threats, then developed and validated a market entry strategy. This included modeling pricing and creating an operational plan. As a result of this solution from Altios, Emblem Cranberry successfully signed contracts with two major, well-established players in the American market, significantly advancing their expansion goals.

Emblem Cranberry