Case Study: Cafés Richard strengthens its international strategy with Altios

Cafés Richard strengthens international growth in 40 countries with Altios

Cafés Richard, a French coffee and tea roaster operating in 40 countries, sought to strengthen and accelerate its international growth strategy. To clarify its vision and prioritize high-potential markets beyond its established domestic leadership, the company turned to the consultancy services of Altios.

Altios began with a comprehensive audit of Cafés Richard's international operations. Based on this analysis, Altios supported the definition of a global strategy, prioritizing the Middle East and Europe, and helped establish a concrete roadmap. The results included the development of distributor specifications, pursuit of international subsidies, and a focused plan to leverage the "Made in France" label to drive growth.

Cafés Richard