Case Study: a fintech unicorn achieves faster, more efficient marketing and over £1M in revenue growth with Altimetrik's machine learning solution

Fintech Unicorn boosts revenue by £1,000,000+ with Altimetrik

The customer, a fintech unicorn, faced a cumbersome and manual data matching process that hindered its marketing team's agility. Aggregating data from various sources and running analytics on local machines was complex and prone to error, with model development taking six to ten months. Altimetrik was engaged to address this challenge.

Altimetrik implemented a cloud-based AWS data lake and a new machine-learning model to streamline data ingestion and analytics. This solution provided robust data and deeper insights, enabling faster action and better feedback loops. The results for the fintech unicorn included a revenue increase of over £1,000,000 and a 70% reduction in new model development timelines.

Fintech Unicorn