Case Study: a high-growth FinTech Unicorn boosts revenue and cuts model development time 70% with Altimetrik's AWS machine learning data lake

a high-growth FinTech unicorn cuts model development time 70% with Altimetrik

A high-growth fintech unicorn's marketing team faced a significant challenge due to its fragmented data and manual analytics processes. Aggregating data from various sources and running advanced models on local machines was slow and error-prone, taking six to ten months per model and limiting actionable insights. Altimetrik partnered with the client to address this constraint.

Altimetrik implemented a lean, cloud-based AWS data lake built with just enough data to quickly seed useful machine learning models for marketing and loan origination. This approach delivered a 70% reduction in model development time, cutting it from months to weeks, and generated over £1M in increased revenue through improved marketing performance and higher loan originations.