Case Study: VF Corporation boosts profitability and optimizes inventory placement with Alteryx

VF Corporation Increases Profitability and Stays Ahead of the Competition with Alteryx

VF Corporation, a global apparel and footwear company with 35 brands (including The North Face, Vans and Wrangler) and more than 100,000 SKUs across 10,000+ retail locations, needed to improve corporate profitability and support retail expansion by better matching products to consumers and specific stores. Its existing analytics were not scalable, often failed on large record volumes, and lacked spatial analysis, leaving planners unable to reliably align inventory with store and market demand.

VF deployed Alteryx to blend POS, CRM, demographic and spatial data in a single analytic workflow, enabling trade-area development, store-site selection, and inventory optimization. The company saw faster decision-making (some analyses cut from weeks to two days and from a day to hours), improved sales with reduced markdowns and returns, more precise inventory control and advance stocking for new stores, and greater efficiency from existing staff.

VF Corporation

Pat Garvey

Director of RFSM Services