Case Study: BISpatial understands consumer behavior with Alteryx mobile device location analytics

Understanding Consumer Behavior with Mobile Device Location Analysis

BISpatial, a company specializing in spatial analytics, partnered with Alteryx to tackle the immense challenge of processing 100 billion rows of mobile device location data. Their goal was to cleanse this data, programmatically define accurate trade areas for thousands of shopping malls, and deliver demographic insights, a task that needed to scale efficiently across the United States and Canada.

Using Alteryx for the entire solution, BISpatial built a series of sophisticated workflows to cleanse the data and develop a new, behavior-based trade area methodology. This Alteryx-driven process transformed the raw data into 45 million probable home locations and generated thousands of precise trade areas. The benefits were immense: BISpatial's client list and industry coverage more than doubled without adding staff, and the company's revenue was on pace to triple. Their clients adopted this new method, abandoning older techniques, and the operational process became a repeatable, lightning-fast success.

BISpatial

Andy Moncla

Chief Operating Officer