Case Study: TargetSmart Communications achieves nationwide voter profiling and 400% revenue growth with Alteryx

TargetSmart Creates a Comprehensive National Voter Profiling Database Using Data Blending in Alteryx

TargetSmart is a Washington, D.C.–based political data firm that provides voter databases and targeting services for campaigns and organizations. For the Obama for America campaign it needed to build voter-propensity models, score national files, and deliver up-to-date phone and text lists to hundreds of locations within hours despite fragmented government data, hundreds of file formats, and limited staff and tools.

Using Alteryx to blend dozens of disparate sources into its VoterBase, TargetSmart rapidly cleaned, geocoded, and consolidated decades of voter records into a comprehensive national profiling database—completing work in three weeks versus an expected three months. The faster, intuitive workflows let the company produce reports in minutes, win the Obama account over entrenched competitors, and drive a more than 400% revenue increase versus projections while delivering timely, accurate lists for fundraising and outreach.

TargetSmart Communications

Steve Brighton

Principal of TargetSmart