Case Study: Ansira achieves rapid customer behavior profiling — cuts report turnaround from a week to under an hour with Alteryx

Simplifying Customer Behavior Profiling at Ansira

Ansira is a data-driven marketing agency that uses the MRI Survey of the American Consumer to profile customer behavior for clients across industries. The raw survey output came out as unfriendly Excel files that took analysts 4–8 hours to clean, identify statistically significant responses, build reports and write summaries — a slow, costly process that limited regular use of the insights.

Ansira built an Alteryx workflow that automates Excel formatting (from hours to ~3 seconds), flags statistically significant behaviors, and generates color‑coded PDF reports. The end-to-end process cut analysis time from 2–3 hours to 15–30 minutes, turned week‑long projects into day‑turnarounds (e.g., 16 product reports in under 4 hours), and now supports 2–3 regular requests per week, delivering faster, actionable insights to New Business and Strategy teams.

Ansira

Kristin Scholer

Insight Manager