Case Study: SearchKings achieves 2X customer base growth with Alteryx

SearchKings Increases their Customer Base with Google Cloud Dataprep

SearchKings, a marketing and advertising company that builds measurable digital campaigns, needed a way to consolidate data from Microsoft and Google platforms into a single view, improve customer insights, and offer more scalable data feeds for larger clients. The company turned to Alteryx, using its data preparation capabilities through Google Cloud Dataprep to support these goals.

Alteryx helped SearchKings build data flows that combined multiple data sources and created proprietary KPIs, improving campaign optimization and decision-making. The result was a 2X increase in their customer base, and SearchKings achieved its growth goals within six months while reducing bottlenecks and enabling deeper, more proactive client insights.

SearchKings

Nir Kushnir

VP of Strategy & Partnerships