Case Study: Sally Beauty achieves faster, automated reporting and self-service analytics with Alteryx

Sally Beauty - Customer Case Study

Sally Beauty, a global retailer with over 3,600 stores and 12 million loyalty members, faced fragmented data and slow, error-prone reporting driven by Access/Excel workflows and heavy reliance on IT. Campaign data wasn’t centralized, month-end reporting took weeks, and the team lacked self-service analytics and historical campaign insights to guide marketing and CRM decisions.

By centralizing data in a mart and deploying Alteryx for reusable, automated workflows and server apps alongside Tableau for dashboards and visualization, the marketing analytics team became self-sufficient and faster. Month-end reporting fell to 5–7 business days, 60% of reports run on automated Alteryx workflows, ad-hoc questions are answered in hours rather than days, leadership gained real-time dashboards, coupon abuse was reduced, and predictive segmentation identified 1x shoppers with an estimated 1.5% uplift in monthly revenue potential.

Sally Beauty

Nikki Smith

Sally Beauty