Case Study: Shell achieves rapid advanced analytics adoption and multimillion-dollar operational savings with Alteryx

Pursuing Advanced Analytics at SHELL

Shell, a global energy and petrochemical company operating across Upstream, Integrated Gas & New Energies, Downstream and Projects & Technology, faced fragmented, manual analytics workflows across business units — from exploration drilling analysis and supply‑chain spreadsheets to regulatory monitoring and retail marketing reporting. To scale advanced analytics, improve data quality and speed decision‑making, Shell needed a unified, user‑friendly platform to automate end‑to‑end processes and make insights broadly accessible.

Shell adopted Alteryx as the centerpiece of its Advanced Analytics Lab, where it quickly became the most popular tool (used by 88% of lab users). Teams built automated, award‑winning workflows for supply‑chain assurance, regulatory compliance monitoring, a “New Well Portal” for exploration, predictive spare‑parts optimization (payback in four weeks and ongoing millions in savings), and automated retail reporting. Co‑innovation with Alteryx and partners extended the platform, delivering faster, higher‑quality analytics and measurable business value across the organization.

Shell

Roel Esselink

Shell