Case Study: Particle, Inc. achieves a 275% holiday revenue lift and reverses CLTV decline with Alteryx

Pricing Model Drives Return from Bankruptcy

A Los Angeles–based designer jeans label founded in 2002—once a pop-culture phenomenon—saw sales and margins collapse as athleisure and online retail disrupted traditional shopping, culminating in a 2017 bankruptcy. To rebuild after emerging from bankruptcy, the brand partnered with Particle to stop chronic over-discounting and restore profitability by improving data quality, customer insight, and pricing strategy.

Particle used Alteryx Designer to run a data-forensics audit, build quantitative customer segments, and develop a decision-tree pricing probability model to identify customers likely to pay full price, plus workflows for email repair, fuzzy matching, and data imputation. The approach drove a 275% lift in revenue for a holiday campaign versus the prior year and, within three months, reversed a three-year decline in average customer lifetime value through ongoing A/B testing and targeted marketing.

Particle, Inc.

Angel Evan

President