Case Study: Gradus achieves 7% drive time reduction and 9% drive distance reduction with Alteryx

Precision Sales Leveraging Alteryx to Decrease Drive Time and Distance

Gradus Consultoria de Gestão partnered with a large Brazilian consumer goods company facing intense B2C competition and fragmented market share. The client lacked defined salesperson territories, had overlapping routes, no routing tools, and no process to assign customer portfolios, which caused inefficient sales and distribution.

Gradus built a replicable Alteryx Designer solution—a macro combining geolocation (Find Nearest), R‑Prescriptive optimization, and Spatial Match—to reassign customers, minimize travel distance, and balance workload. Pilot results reduced total coverage from 13,000 km² to 9,000 km² (31% reduction), cut drive time by 7% and drive distance by 9%, and proved easy to update and apply to other regions.

Gradus

Victor Faria

Business Analyst