Case Study: PlusUp achieves 99.5% faster marketing data prep with Alteryx

PlusUp Empowers Marketers to Drive Business Growth with Google Cloud Dataprep

PlusUp, an advertising and marketing consulting firm, needed a faster, more scalable way to prepare and analyze paid social media data. Its team had been relying on Excel to standardize and combine data, which was time-consuming, error-prone, and difficult to scale without adding more analysts.

Alteryx helped PlusUp build a modern analytics stack with Alteryx One for data engineering alongside Google Cloud tools, replacing manual spreadsheet work with automated data preparation and scheduling. The result was a 99.5% faster data-prep process and a reduction from 180 analyst hours per week to just one, while also lowering errors and freeing staff to focus on revenue-driving work.

PlusUp

James Wilcox

Managing Partner