Case Study: Oxford University Press achieves time savings and data-led sales growth with Alteryx

Oxford University Press Uses Alteryx to Automate Data-Led Selling

Oxford University Press, part of Oxford University, needed a better way to turn growing digital data into sales insights as it shifted from a print publisher to a digital-first business. Its sales teams were spending too much time manually gathering data from different sources to find prospects and identify new product opportunities, limiting efficiency and data-led selling.

Using Alteryx, Oxford University Press automated analytics to combine sales and digital data, build repeatable opportunity models, and push data-led leads directly into Salesforce. The result was faster self-service analytics, reduced manual effort for sales reps, and measurable revenue impact: 5% of the sales pipeline is now generated from data-led opportunities, with multiple closed-won deals attributed to the analytics program.

Oxford University

Emma McQuillan

Head of Data and Analytics