Case Study: Novus Media achieves rapid campaign insights and forecasting with Alteryx

Novus Manages Complex Advertising Campaigns and Forecasts Outcomes with Alteryx

Novus is a full‑service print and digital advertising agency serving blue‑chip clients across the U.S. and Canada. As the business grew, campaign planning and reporting became far more complex—teams needed to process hundreds of variables across thousands of publisher options, forecast outcomes, and move beyond error‑prone spreadsheets and slow BI processes that created IT bottlenecks.

By adopting Alteryx, Novus automated data processing and built intuitive workflows that let business users run multiple planning scenarios and forecasts in under 30 minutes. The change delivered deeper insights on thousands of placements, removed dependence on IT for reporting, accelerated time‑to‑market, and freed finance and ops teams to process tasks that once took hours in seconds.

Novus Media

Margy Campion

Senior Vice President of Business Operations