Case Study: Nielsen Holdings achieves faster, self-service BI automation with Alteryx

Nielsen Reboots Its BI Process with Alteryx and AWS

Nielsen Holdings, the global data and audience measurement company, faced a critical challenge when its aging BI process and legacy platform were set to be shut down with less than 90 days’ notice. The company needed a fast replacement that could support next-day reporting, work with AWS, and give more employees self-service access to analytics.

Using Alteryx Designer and Alteryx Server on AWS, Nielsen rebuilt and automated its BI workflows, simplified SQL, and removed redundant systems. With Alteryx, Nielsen cut report production from 4 hours to 4 minutes, automated more than 2,150 processes, and enabled over 250 self-service users while empowering 3,000+ associates and leaders with data insights.

Nielsen Holdings

Wayne McClure

Solution Architect