Case Study: CARMA Media Insights achieves 90% faster monthly reporting and 6-day earlier delivery with Alteryx

Monthly Reports Done in 30 Minutes with Alteryx Solution

CARMA, a global media intelligence provider with teams in 41 countries, faced a slow, manual monthly reporting process for a Dubai-based client that pushed delivery into the second week of the month. The team, led by Business Intelligence Manager Shafeeq Rahiman, had to download coverage, build Excel pivot tables and formatted spreadsheets, and create PowerPoint reports — a workflow that took about five hours per month and needed automation to reduce manual effort and accelerate delivery.

Using Alteryx Desktop and Scheduler, CARMA automated the end-to-end workflow: a custom API download macro, data blending and grouping, formatted Excel reporting, and export of a Tableau data extract to a client dashboard; a PowerShell script generated PDF exports and Alteryx handled report distribution to QA. The result: fully automated reporting with no manual intervention, delivery moved to the second day of the month, 90% reduction in processing time (5 hours to 30 minutes), and a repeatable solution rolled out to other clients.

CARMA

Shafeeq Rahiman

Business Intelligence Manager