Case Study: Mayborn Group achieves faster market basket insights with Alteryx One

Mayborn Group reduces manual data processes by up to 90% with Alteryx

The Mayborn Group, a consumer goods company, faced significant challenges in performing market basket analysis. Their manual data processes made it impossible to bring together large volumes of transaction, SKU, and loyalty data to identify true product affinities and co-purchase patterns, limiting their promotional insight and cross-sell strategies.

Using Alteryx One and its suite of Market Basket analysis tools, Alteryx automated the data blending and affinity modeling process. The solution provided governed analytics workflows that identified co-purchase patterns and measured promotional ROI. This resulted in a 90% reduction in manual data processes and gave the business a global view of their data for actionable insights.

Mayborn Group