Case Study: Mayborn Group achieves global EPOS visibility and automated data consolidation with Alteryx

Mayborn Group - Customer Case Study

Mayborn Group, a global consumer packaged goods manufacturer, had EPOS data from over 50 retailers across EMEA, the US and APAC (covering ~4,500 stores and hundreds of thousands of rows weekly). Because each retailer supplied data in different formats, teams spent days manually merging and reworking datasets by retailer and region, making it difficult to produce a consolidated regional or global view for commercial, supply and executive stakeholders.

The Global Data Innovation team implemented Alteryx Server to blend and prepare data from ~50 sources (mdb, xlsx, csv), stored internally and delivered to Qlik Sense for self‑service visualization. The new pipeline processes and consolidates data in under an hour (vs. days of manual work by 10+ users), eliminated data silos, and created a single version of the truth that improved visibility and decision‑making across the business.

Mayborn Group

Dave Elliott

Global Data Innovation Manager