Case Study: Cisco achieves clear bookings-to-opportunities mapping and boosted sales productivity with Alteryx

Mapping Bookings to Opportunities at Cisco

Cisco’s Virtual Sales organization, responsible for over $5 billion in revenue, lacked reliable mapping between bookings and opportunities. Missing mapping data made it difficult for sales leadership to attribute results to effort and obtain the visibility needed to drive performance.

Using Alteryx, the team developed data‑science workflows with fuzzy‑logic matching—leveraging SAP HANA and Excel inputs and matching on geography, customer hierarchy and other factors—hosted on Alteryx Server and exported to Tableau for consumption. The solution gave leaders the visibility to better attribute bookings, boost sales productivity and effectiveness, and potentially increase revenue for Cisco Virtual Sales.

Cisco

Manju Devadas

Chief Executive Officer