Case Study: amaysim achieves self-service analytics and faster time-to-insight with Alteryx

Making Data Analysts SelfSufficient at Amaysim

Amaysim is an award‑winning Australian low‑cost mobile provider that grew from a startup to the country’s largest MVNO with over 600k customers. Rapid growth created a massive analytics challenge — tens of billions of call data records (with 20–30M new CDRs daily) plus many disparate sources (live chat, Zendesk, Google Analytics, POS, CRM) — and the company needed to move from slow, IT‑driven reporting to real‑time, self‑service analytics for the business.

Amaysim implemented a best‑of‑breed stack — Amazon Redshift for scalable warehousing, Alteryx for business ETL and data blending, and Tableau for visualization — paired with executive buy‑in, focused POCs, and targeted training. The change let a three‑person analytics team enable line‑of‑business users to self‑serve, cut project timeframes from weeks to a day, and deliver use cases such as revenue assurance, churn analysis and retail performance, while laying the groundwork for predictive analytics.

amaysim

Julian Dell

IT Director