Case Study: Macromill achieves dramatically faster automated reporting (up to 1,200×) with Alteryx

Macromill Accelerates Reporting with Alteryx

Macromill, a global market research and digital marketing provider based in Japan, struggled with slow, fragmented reporting: analysts manually imported statistical text outputs into Tableau and relied on multiple tools, which limited who could analyze data, interrupted analysts’ workflows, and increased training and turnaround times.

By adopting Alteryx, Macromill automated and integrated its data processes, greatly speeding up processing (in some cases up to 1,200×) and enabling rapid blending of large datasets. The change cut delivery and rework times to within a day, reduced training and costs, improved report visualization and client communication, and allowed broader internal adoption with dashboards published directly to Tableau.

Macromill

Ryota Mori

Manager of Product Development Group