Case Study: Lapp Group North America achieves expanded sales opportunities and cuts analytics time to minutes with Alteryx

Lapp Group North America Expands Sales Opportunities with Alteryx and Tableau

Lapp Group North America, the U.S. arm of a global leader in cables and industrial connectivity, sells primarily through distributors and lacked visibility into how end customers used its products. Because distributors rename parts and use different identifiers, consolidating thousands of monthly transactions from multiple sources was slow and error-prone, limiting the sales team’s ability to identify cross-sell and up-sell opportunities without hiring additional analysts.

Working with DecisionViz, Lapp implemented Alteryx to prep, blend, and analyze distributor, third‑party, and internal data in repeatable workflows, and Tableau to visualize insights for the salesforce. The solution reduced monthly data processing from four hours to under 10 minutes, enabled targeted sales outreach by industry and geography, improved distributor collaboration, and allowed the company to add new data sources without extra hires—driving faster, higher‑value sales opportunities.

Lapp Group

Marybeth Marx

Vice President of Marketing