Case Study: Kurt Geiger improves shopper frequency and retention with Alteryx

Kurt Geiger Uses Alteryx to Improve Shopper Frequency and Drive Social Impact

Kurt Geiger, the London-based footwear and accessories retailer, needed a better way to improve the performance of its Kurt Cares loyalty program and support the Kurt Geiger Kindness Foundation. Using Alteryx, the BI/Analytics team worked to make customer data and social impact initiatives more efficient and effective.

Alteryx helped Kurt Geiger raise over £1.1 million for the Kindness Foundation, along with 90 mentoring opportunities and 150 hours of employee volunteering. The retailer also saw a 15% increase in purchase frequency and a 20% year-on-year increase in annual retention, showing measurable gains in both customer loyalty and social impact.

Kurt Geiger

Gillian Rodger

Business Intelligence Manager