Alteryx
343 Case Studies
Case Study: Javelin Group achieves optimal meeting-location selection and actionable spatial market & hiring insights with Alteryx
A Alteryx Case Study
Javelin Group - Customer Case Study
Javelin Group senior consultant Andy Uttley used Alteryx to tackle a common real‑world problem: finding an optimal meet‑up location that balances reasonable travel time for everyone, venue quality, and place type. Inspired by the TV show Friends, the challenge was to remove the guesswork and friction from deciding where friends (or teams) should gather across a city.
Uttley built an Alteryx workflow using spatial tools and travel‑time polygons plus the Google Maps API to locate overlap points, search nearby venues, and rank options by travel time, ratings and price. The result is a ranked list of ideal meeting places and a reusable solution Javelin now applies for clients — informing competitor analysis, market investment decisions and hiring‑volume planning — speeding decisions and delivering a measurable competitive advantage.
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Javelin Group
Andy Uttley
Javelin Group