Case Study: Honda Motor Co., Ltd. achieves actionable spatial insights from telematics data with Alteryx

Inspire on Tour Excellence Awards Entry Building Honda's "new pillar" with Alteryx and Amazon Athena

Honda used its long-running Internavi telematics network to help build a new “fourth pillar” of business by turning massive, location-based driving data into public insights. The challenge was extracting and analyzing large volumes of spatial data stored in a cloud data lake and making those insights broadly usable for purposes like traffic management, disaster response, city planning and tourism.

Honda partnered with Classmethod to build an AWS-based analytics foundation, moving processing from EMR to Athena, using Alteryx for spatial data preparation and blending, and Tableau for visualization. The solution enabled faster, more agile analysis (often by a single analyst), lowered technical barriers, unlocked new public-facing use cases and revenue opportunities, and made Honda’s telematics data practically useful for governments, planners and the general public.

Honda Motor Co., Ltd.

Yoshiaki Sugimoto

Strategy Planning Department - Business Development Division