Case Study: Cineplex achieves faster, consistent incremental lift analysis with Alteryx

Incremental Lift Model at Cineplex

Cineplex, one of Canada’s leading entertainment companies, needed a faster and more consistent way to handle the high volume of requests for incremental/uplift modeling across its business teams. With Alteryx, Cineplex developed an “Incremental Lift Model” to accept user-defined study inputs and quickly produce analysis for departments that rely on this type of consumer behavior measurement.

Alteryx implemented a four-step workflow that materialized loyalty data, ran study-specific macros, joined data sources, calculated lift, and saved the output to SQL for visualization in a Tableau dashboard. The solution reduced manual effort, improved performance, and delivered results in a consistent format, virtually eliminating time spent executing requests and cutting down the time needed to explain the model and its results.

Cineplex

Brett Herman

Project Manager, Data Visualization