Case Study: Hyatt Hotel Corporation achieves rapid customer 360 insights and increased market penetration with Alteryx

Hyatt Hotel Corporation - Customer Case Study

Hyatt Corporation, a global hospitality company operating hundreds of full-service hotels, faced the challenge of growing corporate sales—which drive more than 60% of revenue for larger properties—against intense competition, long sales cycles (group events 3–5 years, corporate travel 1–2 years) and complex customer relationships spanning guests, travel buyers and third‑party planners. The Customer Data Management team needed faster, deeper insights to optimize sales coverage, cross‑sell/upsell, and target high‑value verticals.

Hyatt implemented Alteryx’s self‑service data analytics to blend and enrich hotel sales, CRM and third‑party data into a unified 360° customer view and industry‑ranked prospect lists. The solution delivered on‑demand top‑customer rankings and streamlined analyst workflows—moving data refreshes from days/weeks to minutes/hours and ad‑hoc analysis from weeks to hours/days—resulting in improved analyst efficiency, a data‑empowered sales force and enhanced visibility into corporate travel spend (including meeting planner NPS tracking with >80% promoters).

Hyatt Hotel Corporation

SriHari Thotapalli

Director, Customer Data Management