Case Study: Brookson achieves digital platform transformation and accelerated automation with Alteryx

How Brookson Is Transforming to a Digital Platform Business with Alteryx

Brookson, a UK specialist in contractor and contingent labour services, set out to transform a fragmented, largely manual marketplace into a digital platform. The company faced siloed systems, heavy reliance on spreadsheets and work orders, little cross‑department visibility, and a linear service model that limited scale and product differentiation.

By embedding Alteryx as an “intelligence engine” alongside a data warehouse, APIs and a citizen‑led BI approach (with Squirro and Tableau), Brookson automated unstructured data processing, built reusable algorithms and launched platform apps that connect banks, HMRC, agencies and clients. The result was faster, more accurate operations and BI (fewer errors, single source of truth), greater operational leverage (more advisory versus admin), proactive customer interventions (eg. tax detection, churn prediction) and the ability to create differentiated products and new revenue lines at scale.

Brookson

Brian Millrine

Strategy Director