Case Study: Gymshark (fitness apparel brand) achieves 37x process improvement with Alteryx

Gymshark Earns Process Improvement of 37x Using Analytic Process Automation

Gymshark, a direct‑to‑consumer fitness apparel brand founded in 2012, faced growing pains from fragmented marketing and customer data across global channels. The marketing and data teams were spending excessive time on manual tasks — for example, location planning for pop‑up events could take 14 days — and needed an automated way to unify disparate sources, gain a holistic customer view, and hire/upskill hybrid employees.

By adopting Alteryx for analytic process automation, Gymshark automated location planning, affiliate performance analysis, and weekly sales reporting, turning a 14‑day process into a five‑minute comparison of five locations (a 37x improvement). The platform blended data from multiple sources into dashboards and reports, sped decision‑making from data to action, saved time, and enabled hiring of employees with broader, hybrid skillsets rather than specialized coding expertise.

Gymshark

Gemma Hulbert

Chief Data Officer