Case Study: GameStop achieves faster, self-service analytics and reduced IT dependency with Alteryx

Game Stop - Customer Case Study

GameStop is a $9B specialty retailer with 6,600+ stores and a 30M+ PowerUp Rewards membership. Its small analytics team was overwhelmed by rising demand and more complex business questions while IT resources were constrained, so the company needed to increase throughput and analytic capability while reducing dependency on IT.

They automated reporting with Tableau and built Alteryx apps to handle routine tasks (ZIP-code finder, audience exports, data joins) and added market-basket analysis for deeper customer insight. Results included cutting reporting from a half-day to under 1.5 hours, reducing specific tasks from 30 minutes to under five, enabling external data loads and targeted customer outreach without IT, and producing actionable insights that improved targeting and prevented low‑opportunity launches.

Game Stop

Jason Kappel

Director of CRM