Case Study: Room & Board achieves data-driven customer growth and smarter market expansion with Alteryx

Furnish a Room Full of New and Loyal Customers with Consumer Insights and Analytics

Room & Board is a national retailer of modern, American-made home furnishings (12 stores, with two more opening) that needed to grow its customer base and plan smarter expansion. The challenge was to move beyond basic “back-of-the-card” metrics, identify when consumers are most likely to buy (life-event triggers), and extend the brand to a next‑generation, Millennial audience while improving customer acquisition and site-selection decisions.

Partnering with Experian Marketing Services, Room & Board applied advanced consumer insights and analytics—using Mosaic® segmentation, CRM enrichment, Alteryx layering and sabermetric-style models—to segment high-potential audiences, synchronize multi-channel messaging around purchase triggers, and target young urban professionals. The result was sharper audience targeting and timing, more effective outreach to Millennials and priority segments, and data-driven market planning that informed expansion decisions and positioned the brand to increase market share.

Room & Board

Dave Williams

Senior Marketing Analyst