Case Study: Bavaria achieves 75% sales recovery with Alteryx

Determine Customer Impact on Sales Volume

Bavaria S.A. faced a major sales crisis when a WhatsApp rumor and social media gossip cut Pony Malta sales to 40% of normal levels and damaged customer trust. Bavaria used Alteryx to analyze customer impact and segment accounts into five groups so it could respond with targeted recovery actions.

Using an Alteryx workflow connected to SQL Server, Bavaria built a decision-tree model and monthly process to classify customers and support crisis response, brand expansion, and price control. The Alteryx solution cut development time from 2–3 weeks to 4–5 days, and then to under 2 days for similar work, while helping Bavaria recover 100k PoS, restore sales to 75% of normal levels within three months, and return to normal sales by August 2016.

Bavaria

Cesar Robles

Sales Intelligence Manager