Case Study: SEKO Logistics achieves near-real-time supply chain visibility and automated, faster Tableau uploads with Alteryx

Creating Efficiency within the eCommerce Sector

SEKO Omni-Channel Logistics, a global eCommerce logistics provider, faced a slow, error-prone reporting process that relied on daily manual Excel fixes and Tableau Prep runs. The legacy workflow limited uploads to ~30 days, took 90+ minutes, required a dedicated person five days a week, strained the SQL database, and undermined data trust—while the business needed near real-time, scalable access (including returns data) and uploads under 20 minutes.

The team implemented Alteryx Designer and Scheduler with Snowflake to automate two workflows (delivery and returns) running every two hours, creating a live connection from Azure SQL to Tableau. The new process (SQL → Alteryx → Snowflake → Tableau) reduced refresh time to 15–16 minutes for 90 days of data, restored data integrity, enabled proactive supply-chain decisions, cut customer-service queries, freed staff to analyze rather than upload data, and delivered measurable time and cost savings (including ~3–5 hours/week saved on one carrier reconciliation and an estimated $5,000+/year direct saving for one employee).

SEKO Logistics

Claire Phillips

Global Carrier Manager and Business Analyst