Case Study: National Commercial Bank achieves faster, more profitable credit card campaigns with Alteryx

Creating Customer Value Score for Credit Card Business

National Commercial Bank (NCB), Saudi Arabia’s largest bank, needed to better understand credit‑card customer behavior and boost transactions as spending patterns shifted during COVID‑19. The credit‑card analytics team faced the challenge of cleansing and blending high‑volume, multi‑source datasets to flag behavioral transactions and create actionable segments while meeting strict regulatory and cross‑functional stakeholder requirements.

NCB’s portfolio team built a seven‑tier customer value scoring matrix and used Alteryx Designer to cleanse and join customer and transaction CSVs, create forecasting and cost‑optimization workflows, and produce a customer value score. The code‑free solution was implemented in three days, cutting outsourcing costs, improving accuracy and productivity, and enabling faster segmented campaigns that drive revenue and measurable ROI.

National Commercial Bank

Rami

Data Analyst