Case Study: Coca-Cola achieves scalable, automated analytics and 600+ personalized reports with Alteryx

Coca-Cola - Customer Case Study

The Coca‑Cola Company, a global beverage leader, faced the challenge of making sense of massive, disparate datasets across supply chain, sales and new products like the Freestyle fountain. Traditional tools like Excel and Access couldn't handle the volume and complexity required to understand customer journeys, franchise performance and equipment maintenance needs.

Coca‑Cola adopted Alteryx to merge, prepare and analyze millions of rows of data without coding, rapidly prototyping workflows and scaling them enterprise‑wide. The team automated and sent over 600 personalized reports to franchisees, enabled predictive maintenance and regional flavor-mix optimization for Freestyle machines, and empowered several hundred users to reduce out‑of‑stocks and improve margins.

Coca-Cola

Jay Caplan

Senior Business Analytics Manager