Case Study: Clear Channel Outdoor achieves automated, up-to-date location data and self-service mapping & reporting with Alteryx

Clear Channel Outdoor - Customer Case Study

Clear Channel Outdoor, a leading U.S. outdoor advertising company, faced three core challenges: unreliable business location data, a costly and often out-of-date reporting process, and a resource bottleneck because a single GIS manager handled most map creation and spatial analysis for multiple divisions (sales, operations, public affairs, IT, real estate).

Using Alteryx, the team automated data downloads from retailer and federal sources, geocoded employee addresses, generated radio coverage polygons from current FCC data, and rebuilt the asset reports with integrated maps. The workflow eliminated expensive static datasets and manual bottlenecks by publishing an Alteryx app in the Gallery, delivering up-to-date, accurate reports and a dramatic performance improvement over traditional GIS processes.

Clear Channel Outdoor

John Hollingsworth

GIS Manager