Case Study: Chick-fil-A launches hit loyalty app and cuts analytics time from weeks to hours with Alteryx

Chick-fil-A Uses Alteryx to Reward Customers through its Loyalty App

Chick‑fil‑A, the 2,000+ location quick‑service chicken chain, set out to launch a unified loyalty program but faced fragmented data, inconsistent franchisee initiatives, and slow, code‑heavy analytics processes that kept customer and reward data siloed. Building consensus across departments and scaling analytics without heavy IT intervention were critical challenges to delivering a consistent, brand‑wide loyalty experience.

By adopting Alteryx alongside Amazon Redshift and Tableau, analysts created repeatable, self‑service workflows that turned weeks of data prep into hours and enabled direct customer personalization for the Chick‑fil‑A One app. The streamlined approach moved the program from concept to launch in just two months, and Chick‑fil‑A One became the most downloaded app in the Apple App Store during its first two days, driving strong customer adoption and positive press.

Chick-fil-A

Justin Winter

Manager, Supply Chain Management