Case Study: Chick-fil-A achieves rapid, self-service analytics and 20-second queries with Alteryx

Chick-fil-A Transforms Analytics with Alteryx and Amazon Redshift

Chick‑fil‑A, the largest quick‑service chicken chain in the U.S. with over 2,000 locations, struggled with decades of siloed data and an aging analytics toolkit that left many non‑coding analysts unable to process massive transactional datasets. Simple queries were time‑consuming or required heavy IT and complex SQL, blocking timely insights and limiting the business’s ability to innovate.

By integrating Amazon Redshift for warehousing, Alteryx for code‑free data preparation and blending, and Tableau for reporting, Chick‑fil‑A cut analytics time dramatically — a 5‑billion‑record query returned in about 20 seconds — and shifted dashboard delivery from months to minutes or hours. The new repeatable workflows reduced IT dependence, unlocked deeper insights, boosted analyst productivity, and supported initiatives such as the Chick‑fil‑A One loyalty app.

Chick-fil-A

Justin Winter

Manager, Supply Chain Management