Case Study: Data Intelligence Group achieves $40M revenue growth with Alteryx

Campaign Management Drives $40 Million in Revenue Growth

Data Intelligence Group (DIG) faced a major challenge helping the world’s largest appliance manufacturer recover $40 million in unrealized revenue from aftermarket warranty sales. The existing campaign process was slow, fragmented, and hard to monitor because multiple vendors handled pieces of the workflow in separate silos, leaving DIG and the OEM with limited visibility into customer lead management and campaign performance. DIG used the Alteryx platform to address this end-to-end campaign management need.

Using Alteryx, Data Intelligence Group unified data sources, automated lead processing, improved data hygiene, and enabled dynamic campaign management with personalized messaging and timing. The result was 100% visibility into the lead journey, 30% faster processing, a 20% increase in attach rate, and recovery of about 100,000 previously lost leads each month. Alteryx helped DIG process more than 9.125 million product leads in just two months and support the OEM’s $40 million revenue growth goal.

Data Intelligence Group

Jack Pitts

Data Intelligence Group