Case Study: BookMyShow achieves increased ticket sales and faster targeted analytics with Alteryx

BookMyShow Uses Alteryx to Maximize Ticket Sales for Entertainment Venues

BookMyShow, India’s largest online entertainment ticketing portal, faced rapid growth — from hundreds of millions to billions of monthly page views and a tripling of event types — that strained its analytics capabilities. The analytics team needed to process massive, complex datasets to measure market share, profile customers (for example, who pays convenience fees and when), and deliver value-added, venue-level insights like optimal pricing and show-time strategies.

By adopting Alteryx (integrated with Tableau and MongoDB), BookMyShow cut analysis time from days to hours, reduced the need for highly experienced coders, and enabled fast, repeatable workflows. The team now runs predictive models and consultative analytics that improved targeted marketing (raising email/notification conversion rates), informed venue layout and pricing changes that increased client revenue, and supported successful product launches such as referrals and targeted coupons.

BookMyShow

Anujay Mathur

Senior Manager - Analytics