Case Study: BODi achieves 240x faster query performance and lower costs with Alteryx

BODi Supports Customer Health with Alteryx and Snowflake

BODi, the interactive health and fitness platform with more than 2 million subscribers, struggled with siloed data across on-premises and cloud systems. This made it difficult to create a 360-degree view of customers, slowed insights by up to 48 hours, and limited marketing, distributor, and retention analysis. BODi turned to Alteryx and Snowflake to simplify its analytics environment and support better customer health outcomes.

Using Alteryx with Snowflake’s Data Cloud, BODi centralized data, enabled self-service analytics, and built customer 360 and scoring models for more actionable campaigns and forecasting. The results included a 240x improvement in query performance, 33% savings in data infrastructure costs, and a 25% increase in subscribers. With Alteryx, BODi also accelerated complex promotions and made insights more accessible across teams.

BODi

Armen Rostamian

Vice President of Marketing Intelligence & Analytics