Case Study: Quarry improves ABM targeting and data quality with Alteryx

B2B Agency Quarry Leverages Alteryx to support client ABM and Data governance Strategies

Quarry, a top-tier B2B demand generation company, wanted to help its clients implement an ABM strategy by identifying the highest-value accounts and focusing on those most likely to convert. Using Alteryx, Quarry set out to build a model that scored accounts based on fit, intent, and engagement to better prioritize target accounts.

With Alteryx, Quarry cleaned and connected disparate data sources to create a stronger account-prioritization model and improve data governance. The project helped enrich the client’s Marketo database by 50%, optimize which records to keep or purge, and improve overall data quality and platform performance while reducing spending.

Quarry

David Chirakal

Group Director