Case Study: a Australian financial services company reduces ad-hoc reporting requests with Alteryx self-service data app

Australian Financial Service Company - Customer Case Study

The Australian financial service company's customer analytics department faced a challenge in efficiently building customized reports from multiple, disparate data sources for its executives. The process of manually fulfilling these requests through a Data Management team was slow, taking months to integrate external data into their SQL environment. To empower non-technical users and reduce the burden on his team, Senior BI Manager Jonathon McMillin sought a solution using Alteryx to create a self-service analytics tool.

Alteryx provided the solution through a custom application built on its platform. The app, deployed on Alteryx Server, allows end users to dynamically select fields and aggregations via a Tree Input tool, which then automatically builds the required XML to query and summarize data. This self-service approach dramatically reduced ad-hoc requests, saving the analytics team 50% to 70% of their time and freeing them to tackle more complex data challenges.