Case Study: Audi achieves faster, more accurate strategic planning and forecasting with Alteryx

Audi - Customer Case Study

Audi of America’s Strategic Planning & Analytics team faced a classic big-data problem: rapid sales growth in a competitive premium market but fragmented, slow analysis processes. Analysts were juggling multiple spreadsheets and time-consuming Excel routines—making it hard to get timely, decision-ready insights needed for forecasting, pricing and market strategy during a period of strong volume growth.

The team implemented Alteryx to consolidate, cleanse and shape over three million rows of data into a single repository and Tableau as a visual, self‑service analytics layer. That workflow cut storage from ~1 GB to ~4 MB, dramatically sped up processing, and put current and historical data at users’ fingertips. The result was significant productivity and time savings, faster, more accurate forecasting and a cultural shift toward rapid visual data discovery that better informs pricing, inventory and product decisions.

Audi

Aaron Cohen

General Manager, Strategic Planning & Analytics