Case Study: Amway achieves faster product hierarchy updates with Alteryx

Amway Adapts to Product Hierarchy Changes in Minutes

Amway, the global direct selling company, needed a faster way to manage daily changes across more than 450 products in its product hierarchy. Its older desktop and SQL-based processes were slow, manual, and required too much back-and-forth with engineers, making hierarchy updates take days instead of supporting agile business changes. Amway turned to Alteryx Dataprep as part of its cloud data stack with Google Cloud BigQuery.

Using Alteryx Dataprep, Amway moved to a self-service, cloud-based approach that let analysts update hierarchy data directly and improved visibility with audit trails and data lineage. The result was a major speed boost: product hierarchy changes now take about 5–7 minutes instead of 2–3 days, a 99% faster update process, while freeing the engineering team for higher-value work.

Amway

Kevin Schaefer

Sr. Data Engineer