Case Study: American Health Insurance Company multiplies email campaigns by 8 with Alteryx

American Health Insurance Company - Customer Case Study

American Health Insurance Company’s Medicare Marketing team lacked a CRM database and a reliable way to pull together campaign data from siloed systems, making it difficult to run email outreach to Medicare members. Before Alteryx, the team was limited to MS Access, Excel, and a restricted SQL table, which constrained non-mandated marketing campaigns and member communications.

Using Alteryx Designer, American Health Insurance Company built workflows to clean source files, combine data from multiple systems, create lookup tables, and support campaign processing, reporting, and audit checks. With Alteryx, the company increased campaigns from 4 in 2015 to 11 in 2016, 21 in 2017, and 31 by late 2018, while achieving nearly 50% open rates and annual cost savings of $25K–$65K, more than covering the software cost.