Case Study: Experian Marketing Services achieves 70% faster client-ready delivery with Alteryx

Alteryx Helps Experian Marketing Services Reduce Delivery Time for Client-Ready Output by 70 Percent

Experian Marketing Services, a global provider of consumer insight and cross‑channel marketing, faced slow, costly processes for turning very large, inconsistent client files into actionable reports. The company needed to speed delivery, cut processing and transformation costs, and add real‑time analytical access while handling diverse data formats and massive record volumes.

By standardizing on Alteryx as a single data‑blending and analytics platform, Experian automated routine tasks and combined demographic and spatial data into repeatable workflows. The result: tens of millions of records processed per hour, delivery times cut dramatically (up to 70% faster, with a cited project at 55%), turnaround moved from hours or weeks to minutes, and lower costs with richer, client‑ready insights.

Experian

Todd Rudie

Vice President of Data Development and Delivery