Case Study: A.H. Belo Corporation achieves rapid analytical development and major time and resource savings with Alteryx

Alteryx Enables Rapid Analytical Development and Deployment at A.H. Belo’s The Dallas Morning News

The Dallas Morning News (A.H. Belo), a major daily with over 400,000 subscribers, faced slow, manual analytics driven by an inadequate legacy CRM. Analysts spent up to 95% of their time on data collection, cleansing, and blending, relied on costly external vendors for predictive models, and often saw projects take weeks or fail to complete.

By deploying Alteryx Designer and Server the paper automated data blending, cleansing, geocoding and brought R-based model development in-house, enabling rapid, repeatable workflows and published analytic apps for business users. The result: analysts now spend roughly 50% of their time on analytics (a ~10x gain), projects that once took days or weeks can run in minutes or hours, vendor costs fell (the solution paid for itself), and capacity to deliver projects nearly doubled.

A.H. Belo Corporation